In order to reduce the risk of a domain name expiring, you can set your domain name to automatically renew, just as you would do with your website or online store plan. After that first year, you will have to renew your domain name at a small cost.
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With Zyro, subscribing to yearly plans automatically grants you access to a whole range of free domain names which will be yours for one year. You can avoid this by setting your domain name to automatically renew. If your domain name expires, many providers offer a non-guaranteed grace period in which you can usually buy back your domain before other people have the chance to take it. It will also mean that other services that are linked with that domain, such as a business email address, will also cease to function. For starters, your website will no longer be accessible through that domain. If your domain name expires, this can have knock-on consequences for many aspects of your online presence. This is called keyword stuffing and not just looks spammy to visitors, but it can also negatively affect your SEO. One word of warning though, if you are using keywords to create a longer URL, be careful not to overstuff your domain name with keywords. It is important that you use the entire keyword, not a shortened version, and you can combine keywords to make a domain name that targets search engine traffic. To do this effectively, use keywords in your domain name. However, if your website or online store is focused more on acquiring search engine traffic than building brand recognition, then there is no reason that you shouldn’t choose a longer domain name. Most large brands rely on one or two term names and this rule has been translated into the world of domain names. The standard advice is to stick to a maximum of two terms in a domain name.
This is for several reasons but the most important one is that longer, more complex domain names increase the chances of spelling mistakes which will result in losing traffic. In general, shorter domain names are better.
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